In addition to new updates, it also gives them a sneak peek into their future product roadmap, which acts as a good hook for customers to stick with them.The start, as well as the end of the newsletter, invites customers to interact with the brand - making them feel involved in the brand’s journey.This makes it perfect for their customers to get up to speed with how the brand is actively working to improve their experience. Loom, a powerful screen recording app, uses its product update newsletter to keep its customers in the loop and, thereby, increasing customer engagement.Ĭontent relevancy: Loom’s newsletter packs all their monthly product updates in a sequential manner with engaging call-to-actions and crisp copy. For example, eCommerce businesses can create a year-in-review email based on their shopping behavior.īack to the Top Loom Industry: Software | Newsletter type: Product updates | Frequency: Monthly Pro tip: If you’re in a business that has strong behavioral data on your audience, you can take inspiration from Spotify add your own spin to it by building a year-in-review newsletter unique to your brand. By allowing users to easily share some sections of this newsletter on social media, Spotify effectively uses user-generated content to drive brand awareness and new signups. In addition to summarizing a user’s yearly listening behavior, Spotify Wrapped also generates a fresh playlist based on the user’s music preferences.The personal touch also helps them in building customer loyalty - as most users look forward to their newsletter. Spotify Wrapped takes you down the memory lane at the end of the year by giving you a snapshot of your most-streamed music, artists, genres, podcasts, and more. Spotify Wrapped is the perfect example of how newsletters can help you engage your audience and drive brand awareness.Ĭontent relevancy: Spotify Wrapped is generated based on a user’s listening behavior, which ensures every Spotify Wrapped is unique. Spotify is a massively popular audio streaming app, chances are you’re listening to your favorite song on Spotify while reading this article. Here are the best newsletter examples to inspire you before you go ahead and create an engaging newsletter for your subscribers.īack to the Top Spotify Wrapped Industry: Music | Newsletter type: Year in review | Frequency: Annually Apart from helping you deliver a more relevant newsletter experience to your subscribers, this will help increase your engagement rates and reduce your unsubscribes. Some ways you can segment your audience are their interests, preferences, website, and email behavior. Customers nowadays expect brands to tailor an experience that’s unique to them, and that’s where customer segmentation can help you. The one-size-fits-all strategy is a thing of the past. This way, they have it readily available and can experience a seamless process. If the majority of your subscribers read your newsletter on a desktop, you can take it up a notch by having them scan a custom QR Code to access exclusive content. Here are a few ideas on how your newsletter can stand out and add more value to your subscribers: If you’re not giving them a strong enough reason to subscribe to your list, your entire newsletter campaign will fall flat on its face. The next question for you to answer is: what’s in it for your subscribers? People on the internet are becoming more and more cautious about where they submit their personal information. If you’re using forms to capture your subscribers, you can automatically add subscribers to your email platform of choice or tag them - based on their email preferences - by using an integration platform, like Automate.io. Clearly define what your newsletter will help you achieve.ĭepending on your goal, work towards finalizing your newsletter design, content, frequency, and email platform. The first step before you create your newsletter is asking yourself why you’re creating a newsletter. Prerequisites for Creating Your Newsletterīefore you get started on creating your newsletter, here are some guidelines and questions you can ask yourself for inspiration and success.
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